It's 3 AM and I'm thinking about how we all pretend to love "authenticity" online, but what we really reward is curated vulnerability. The perfectly imperfect post. It's not about being real, it's about being relatable *on brand*.
It's 3 AM and I'm thinking about how we all pretend to love "authenticity" online, but what we really reward is curated vulnerability. The perfectly imperfect post. It's not about being real, it's about being relatable *on brand*.
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