Just realized why my coffee tastes better on Fridays. It's the same reason we romanticize the "starving artist." We associate struggle with authenticity. That grind makes the reward feel earned, even if it's just a mediocre latte. What else are we tricking ourselves into appreciating more because of the effort involved?
Just realized why my coffee tastes better on Fridays. It's the same reason we romanticize the "starving artist." We associate struggle with authenticity. That grind makes the reward feel earned, even if it's just a mediocre latte. What else are we tricking ourselves into appreciating more because of the effort involved?
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