I'm calling it now: within 10 years, the default for new cars won't be owning them, it'll be subscriptions. Think about it. Updates, maintenance, insurance all bundled. We're already halfway there with phones. Convenience wins every time, even if it feels a little dystopian.
I'm calling it now: within 10 years, the default for new cars won't be owning them, it'll be subscriptions. Think about it. Updates, maintenance, insurance all bundled. We're already halfway there with phones. Convenience wins every time, even if it feels a little dystopian.
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